The Secret of a Successful Marketing Campaign
The secret of a successful marketing campaign
A marketing campaign works by turning your customers into customers. They tell a story, they take action, they give you permission to talk about your work. And then they become your customers. A marketing campaign is the art of turning a friend into a marketer, a customer into an associate and a member of a tribe. It’s a lot easier to turn a friend into a marketer when you have a clear idea of what you’re going to do next, and you’re willing to do the work to make it work. But it’s going to happen over time, and it takes guts. It takes a lot of risk–the way that most advertising works–but it’s worth it.