The Best Snapchat Chats for Business

The Best Snapchat Chats for Business | GaryVaynerchuk.com

Whether you are a small business looking to build brand or a big company looking to grow your sales, I can confidently say that Snapchat is the place to go for your Snapchat stories and for your team to come to you. The advantages of using Snapchat in your business are numerous and obvious. For example, a company that has their own technology could use Snapchat to advertise and show off their product or service. A key consideration is to choose a platform that is easy for you and your team to use. For example, if your company is small, you don’t want to be creating a massive Snapchat filter that everyone is “looking at.” You want to be able to show people in your company that you are getting value from the conversation. For example, if your company is a small agency that sells to small businesses, you want to be able to do ad copy on Snapchat, not a massive one that everyone is “looking at.” You want to be able to show people in your company that you are bringing value to the company instead of the number one goal of your marketing efforts, which is to get people to stare at your product. Snapchat is also where people record short videos for social media. This is a great way to get feedback or to get a response from a company without having to spend a ton of money on an “expense” like a creative. The Best Snapchat Chats for Business One caveat, though: Snapchat has a privacy policy that you can read here. You also need to have a Snapchat client to use it. I wouldn’t recommend using it if you aren’t a developer or someone using it for any other purpose than for the purposes stated above. THE BASICS OF SNAPCHAT So, what are the downsides? Well, there are two big ones. One, it’s very hard to use in a traditional way. You have to learn how to use it like a traditional channel. You have to learn how to put the pieces back together. The best way to learn is probably to start a conversation on #snapchat for your team. There are some really great people already on the platform like @TeamGaryVee and I would love to see you there! The second big downside is speed. Speed is important. You don’t want to waste your time on something you can’t do. Speed matters. I would hate for you to waste your time because you’re not building brand and you’re not growing your audience. There are also a lot of really incredible advertisers on Snapchat right now. If you’re trying to get advertisers on your platform, you probably don’t have the patience or the skill set to pull it off. But, there are always other ways. There are tools like AdSwipe that take care of the rest. One last thing: be respectful of the audience you’re trying to reach. You don’t want to piss them off, but you also don’t want to antagonize them. You’re not going to win the argument for some of you, but you’ll give it to them on the merits.

The Best Snapchat Chats For Business | GaryVaynerchuk.com

I’ve been loving Snapchat these days, and I’ve added my two cents here. The snapchat API is a beast of a new API that every app and business should be thinking about. Aside from being able to push out content directly to your followers, snapchat is a perfect way to build brand and sell advertising. Before you can use snapchat, you need a way to visually represent your brand on the platform. You have to be the first to market your product or service on Snapchat. You can’t just post a bunch of selfies and expect it to work. The snapchat brand is the first step to really putting yourself out there. It’s the first step to how you can actually make a sale, and the most important part of all of this. Here are some Chats you can use to get started creating your Snapchat account and marketing your product or service: PHOTO GALLERY OF SNAPCHAT CHATS MAP OF SNAPCHAT CHATS BLOOMBERG “SNAPCHATTING” TAKE ADVANTAGE OF SNAPCHAT IN YOUR BUSINESS BLOOMBERG “SNAPCHAT” THE BEST SNAPCHATTING CHATS FOR SMALL BUSINESSES BLOOMBERG “SNAPCHAT” THE BEST SNAPCHATTING CHATS FOR SMALL BUSINESSES TECHWEEK 2012 TALK